Our Story

AYSH (pronounced eye-sh) is rooted in the name Ayesha, a word that carries many beautiful meanings: lively, womanly, and prosperous. Growing up, my mother called me “Aysh” as a nickname — a simple, tender way of showing love.

These were the very qualities she hoped I would grow into. Today, they are the soul of everything this brand stands for.

AYSH began as a personal love letter to jewelry. Rings, especially, have always been my everyday statement and they are pieces of jewelry I never leave home without. I've always believed that what we choose to wear should reflect who we are. That’s why every design comes straight from the heart, inspired by the pieces I wear, love, and live in daily.

Each piece is crafted in solid gold and made with care, in collaboration with ethical manufacturers and skilled artisans. These are designs meant to last through milestones, movement, and memory. Made to adorn, and designed to empower.

AYSH is for the woman who leads with softness and strength, who values presence over perfection, and who wears her story with grace.

Thank you for being part of mine.

With love,